D.J. Allen has combined his love for business with his passion for sports. He is a speaker, author and founder of Xs & Os of Success – a leadership, organizational and professional development company which uses the platform of sports and its teachings to help individuals and teams maximize their potential in business and life. Allen also serves as a performance & communication coach for business leaders, sports teams, coaches and athletes throughout the nation. He has worked with first round draft picks as well as All-Americans at both the college and prep levels.
Allen is co-author of the book The Xs and Os of Success: A Playbook for Leaders in Business and Life with current University of Oklahoma head basketball coach Lon Kruger, who was the first coach in history to take five different programs to the NCAA Tournament (Oklahoma, UNLV, Illinois, Florida & Kansas State).
Allen is the former Sr. Associate Athletics Director of External Affairs for UNLV Athletics overseeing the department’s marketing, communications and community outreach efforts. During his time working with the UNLV program, the Runnin’ Rebel brand returned to national prominence and attendance jumped to its highest levels in two decades.
A native of Southern Nevada, Allen established himself in the business community as the founder of Imagine Communications, a Nevada-based public relations and advertising firm, which was named the 2009 Small Business of the Year by the Las Vegas Chamber of Commerce. In 2011, Imagine Communications was named the Best Midsize Agency in the market by the Las Vegas Business Press. In his time with Imagine, Allen was named the SBA’s 2005 Small Businessperson of the Year for Henderson and was honored by In Business Las Vegas (2004), Las Vegas Business Press (2007) and Nevada Business Journal (2010) for being one of the top professionals in Las Vegas under the age of 40. He is the past chairman of the Henderson Chamber of Commerce’s Board of Directors and is a past recipient of the Chamber’s Outstanding Member of the Year award. Allen is a graduate of the Leadership Henderson Class of 2002 and later served as co-chair of Leadership Henderson’s Steering Committee.
Allen is also an active member of the Las Vegas Bowl executive committee, Clark County School District’s School-Community Partnership Advisory Board as well as UNLV’s Lee Business School Alumni Board.
Most importantly, D.J. is married to his beautiful bride of 19 years – his best-friend Stacey – and has two children, Bailey (17) and Daniel (15). He helps to coach youth basketball and baseball.