No matter how popular online media becomes, there’s still an amazing amount of cachet in being interviewed or featured in traditional media. Glossy magazines, newspaper, radio shows and TV, both local and national, carry much weight and have the ability to advance and enhance your brand like nothing else.

But how do you gain the attention of the press? Once you have their attention, will you be ready? Dana Barrett is an engaging and knowledgeable speaker sharing strategies for stand-out media pitches and training in media readiness. A true facilitator of success, she covers how to leverage media exposure once received.

Dana Barrett Speaking Topics:

“Image is Everything – Why Looks Matter for Your Brand, Your Products and Yourself”

Sure, it’s what’s inside that counts, but if you want customers to look deeper, you must draw them in using first impressions. Whether you’re an enterprise B2B2 company, an individual, or a start-up with the best, new B2C product on the market, the image that you and your company convey is of the utmost importance. Dana explains the science behind first impressions, including examples of brand image success (and disastrous flops). She shares the philosophy behind her own brand and talks about how to effectively “fake it ’til you make it.”

“Don’t Fail – Learn. Why Embracing Failure is Just an Excuse”

Somehow failure has become cool. Articles discussing failures of well-known leaders, memes and hashtags such as “Fail Fast” — even conferences on failure have become wildly popular. Dana contends that a focus on “failing fast” and studying the failure of others only leads to more failure. She explains how long-term goals for growth, learning, connection and even happiness affect how we perceive events that could be considered failures.

“Start: The #1 Thing You Need to Do to Get to The Finish Line”

What is the one thing that all successful people have in common? They started. They didn’t just sit on the couch and think about their idea or dream about using their talent. They got out there and began doing it. There are a million things that can get between you and starting. Dana Barrett talks through common roadblocks to getting going and shares real world examples of how to overcome stalling. From fear to false priorities, to “analysis paralysis,” Dana talks through how — and when — to start, and covers what to expect once your dream is in motion.

“Finding Your Passion and Putting it to Work for You (and Your Company)”

Dictionary definitions of passion include “strong or powerful emotion” and “boundless enthusiasm,” yet a study conducted by Gallup found that 70 percent of workers are either actively disengaged or simply not engaged at work.

How is it possible to become passionate about your work? How is it that you can do what you love and make money at it? What are the components of your current job that you can truly engage in? How can you develop something within your role that you feel passionate about?

Dana starts at the beginning and talks you through the process of discovering and pursuing your own personal passion. She forms a personal connection as she shares her own passage, along with sharing the interesting journeys of others who she has had the pleasure of interviewing.